RETAILER SPOTLIGHT: FRIENDS NYC

What inspires your vision and identity for FRIENDS?

Since we are all about friendship, our cute friends help us establish a vision for the store. In addition, Team Friends is made up of a wild and wonderful group of beautiful people who inspire us daily <3

What is your favorite aspect of being a retailer? 

We are very proud of the warm and fun environment we have created. The continual feedback we get from our customers – about the energy of the store, the friendliness of the employees, and the selection of items – is very rewarding. Friends is all about fun and positivity, and we feel lucky we get to spend our work life in such a friendly place!

What is your favorite category to buy and where do you do most of your buying?

We love buying jewelry and we love buying vintage clothing! Our buying is split between trade shows, vintage wholesalers, and submissions from the neighborhood as well as international vendors.

What is the most unexpected thing about you?

Friends is owned by us, bffs Mary and Emma. When Emma moved to NYC she lived on Mary’s couch, which is how we first met. Who knew that couch surfing would be the beginning of something so wonderful!

FRIENDS stocks FIVE AND TWOWOLF CIRCUS, THE 2BANDITS & ME TO WE.