RETAILER SPOTLIGHT: PENELOP T

What inspires your vision and identity for PENELOPE T ?

We have built this image in our minds of the the Penelope T gal.  She reads both the classics and trashy novels.  She loves to dress up, but is just as comfortable in cut-offs and sneakers.  She travels the world and finds herself in all types of delightfully unexpected places.  She isn’t really a certain age, but a certain type of women always on the quest for new beautiful things to see and acquire- she finds it in art, music, places, and on other people.  We think of her when we designed the stores, and when we buy for the stores.

What is your favorite aspect of being a retailer? 

When a new season begins and the store is filled with fresh new merchandise to play with!  Getting customers to step out of their box and try new styles is pretty amazing too!

What is your favorite category to buy and where do you do most of your buying?

I swear we aren’t just saying this because BUTIK sells jewelry and accessories- but that is by far our favorite category to buy for. When nothing fits, and you really want to change your look, a fabulous necklace, scarf, hat, etc. can make all of the difference. 

What is the most unexpected thing about you?

We have been friends for 20 years, and well before we had a store, we wanted to start our own clothing line called Mannick (get it, Manne and Nickie) Insert laughing face emoji here!  Happy that we ended up where we did!

PENELOPE T stocks FIVE AND TWO, KAREN LONDON, MAY MARTIN FINE, THE 2BANDITS, WOLF CIRCUS, BAUXO & ELLE LOUISE