You're So Fine

Founded in 2012, Karen London launched a beautiful jewelry collection that made the perfect marriage between edge and feminine, and rock n' roll and bohemian. The 70’s are alive and well in this revival of vintage spirit adornment for the modern soul. 

A few years and 26,000 instagram followers later, Karen London Jewelry continues to wholly understand her aesthetic and her “girl". As her “girl” is growing up, so is KL. The flower-child college girl is now graduated and working her first or second job, is in her mid 20’s-30’s, and appreciates the story and beauty behind vintage fashion and the treasures found in a grandmother's jewelry box. 

KL had a great response to the release of “Blue Jean Baby” (link that to the blue jean baby catalogue) which incorporated pave turquoise and semi precious stones, as well as hand-crafted neck ties. On the heels of this innovative release, KL has done it again with “you’re so fine”, a collection of gold-fill pieces that appeal to our working-girl’s elevated taste but still moderate budget. 

You can view the “You’re So Fine” catalogue here!

To find out how the babes behind Karen London keep it cool, we did a little Q&A with the designer! Read Kristina McDaniel’s answers below - 

What made you want to be an entrepreneur

Technically I work for a parent company so I don't think of myself as an entrepreneur, not yet anyhow. But our parent company was founded by entrepreneurs. I would say that they have inspired me that you can build anything, if you put your mind to it - and to persist and not give up.

Biggest fear in getting started

When we first got started we wanted to take on so much in a short span of time. It was more than we could manage and so it became a bit overwhelming. Streamlining it back to basics, allowing it to grow organically, building brand recognition really was a learning experience. It forced me to get creative and focused, to listen and learn. 

Who / what inspires you the most

Art + Music. I wake up and think in color and lyrics and am inspired by these two passions everyday. I love how it makes me feel. A simple painting or a powerful ballad can change my entire disposition.

Best advise for aspiring designers

Grow smart, grow organically. Make sure what you are providing is needed in the market place. Listen and learn. If you think you know it all, you miss out on all of the things life can show you. 

Most unexpected thing about yourself

I was a Danish citizen most of my life and spent my summers in Denmark. Although I was born and raised in Los Feliz, California.