The Trend that Won't End: Beauty, Lifestyle & Wellness.

The babes at Butik are always on the look-out for the latest trends, and trying to stay ahead of the curve.

We saw major retailers like Urban Outfitters and Anthropologie hit it big with this category. Now, their sister store Free People is following suit. What we love about Free People’s take on the trend is that beauty comes from the inside out.  Jessica Richards, Senior Beauty Merchant & Founder of Shen Beauty is heading up the assortment at FP and stated “Urban and Anthropologie have done incredibly well with beauty. Everyone is launching beauty, but I don’t think anyone has done it with a natural, organic and wellness focus. Not that everything will be natural and organic, but it will be heavily that way, and nothing will be tested on animals,” she said. “Free People has the opportunity to do beauty very differently with the wellness aspect.”

We love this focus because wejust recently started representing a new beauty & lifestyle line, The Commentary Apothecary, which is vegan, all-natural, and handmade in Los Angeles

WWD reported "At Anthropologie and Urban Outfitters, analysts have estimated beauty can generate as much as 5 percent of revenues.”

There's a clear emphasize on beauty. It's a category that's always been important, but now people are actually paying attention and willing to invest their money. Richards backed this up “There was a heart sponge on the site. They did a blog post about it, and it blew out with numbers they didn’t even imagine,” she said. “People are super inquisitive and knowledgeable. They want to know about the products, understand the founder of the brand, why they are doing what they do, and what sets them apart. At Free People, it is about breaking down information about the products and what the

We at Butik have wanted to expand into beauty & home goods and we are very excited support a local brand in doing so. With that being said - if you aren’t stocking beauty, you better start now!

View the Commentary Apothecary line sheets here

Check out the below Q&A from Commentary Apothecary founder + chemist, Dr. Aviva Ebner.

What made you want to be an entrepreneur

After  many years as a science and health educator, I realized that I was not following my own advice and research.  I began reading ingredient labels more carefully and was shocked at the number of chemicals to which we all expose ourselves unnecessarily through beauty products and home goods. I vowed to not only change my own lifestyle, but to educate others on the benefits of natural products.  In the process, I discovered that many so-called natural products still contained harmful ingredients and chemical preservatives.  Most also contained products that my vegan friends would not use.  I then created my own lifestyle company in order to produce high-quality natural products.  Since laughter is known to have health benefits, I try to infuse a dash of wit into the names of my products.  I also strive to create products that promote relaxation in hopes of reducing stress.

Biggest fear in getting started

My biggest fear was that I would not be able to compete with the “big” companies in the beauty industry.  However, I realize now that I prefer doing business with other people who care about what they sell to their customers and try to promote wellness.

Who / what inspires you the most

I am inspired by people who have overcome adversity and worked hard to succeed.  I am inspired by everyone who has earned what they achieved.

Best advise for aspiring designers

My best advice is to just do it!  You can’t be afraid of failure and no one is going to do it for you.  If you have an idea, move forward with it.  Also, it is never too late to get started.

Most unexpected thing about yourself

I used to not pay attention to beauty products at all because I was too wrapped up in school and work.  I realized later that you have to balance all aspects of wellness to stay healthy.